Refreshing Your Website for Spring
Spring is the time to open windows to let fresh air in, to tidy up a cluttered space, and rearrange furniture to face a sunny spot. Likewise, spring is also a time to visit your website and give it a refresh. Just like how our living spaces benefit from a spring cleaning, our digital presence does the same. Here are some questions to consider:
Is the content on your website still relevant?
Are the colors and fonts used on your website still aligned with your brand identity?
Has your SEO strategy been updated in the last 6 months?
If you answered “no” to any of these questions, it’s time to visit your site to do a refresh! By taking the time to refresh your website, you can create opportunities to enhance online presence and to engage your audience more effectively.
Here’s why a website refresh is beneficial:
Increased Audience Engagement: Updating your website’s content reminds your audience that your business is still active and relevant. Update your audience on accomplishments, awards, new team members, new services, or anything else that is new and exciting.
Enhanced Brand Image: Refreshing the visual elements of your website (colors, fonts, images) ensures your website is aligned with your current brand identity. If you have made any recent changes to colors or fonts in your brand’s identity, make sure to update your website to reflect the changes.
Boosted Visibility and Traffic: Checking on your SEO strategy and making updates as necessary can lead to increased visibility. If you are unhappy with your current conversion rates, adjusting keywords, site structure, and meta tags can boost your ranking in search results and drive more traffic to your site.
Just as spring inspires us to clean out our living spaces, it also provides a time for you to start a website refresh. Whether it’s updating content, reinforcing brand identity, or enhancing site performance, a refresh can bring new energy to your business’s website. So this spring, consider giving your website a thorough cleaning and watch as it grows into a productive asset for your business.
Written by Hannah Wirth
Edited by Laura Wirth